BUAD
433 - MARKETING RESEARCH
Review Questions
for Test #1
INTRODUCTION
TO MARKETING RESEARCH (CHAPTER 1):
- What
are the concept and definition of marketing research?
- What is the relationship
between MR and Marketing Strategy?
- Why is MR important
to marketing managers?
- When should we
do research?
- When should we
not do research?
- What types of
research can be performed in a research?
- What are the
characteristics of good research?
- How has
Technology & the Internet have impacted Marketing Research?
MARKETING INTELLIGENCE (CHAPTER
2):
- How
has the Marketing Research Evolved?
- Who
are the various Research providers?
- How do
Syndicated Research firms differ from Custom Research firms?
- What
some of the internal sources of research data?
PROBLEM DEFINITION (CHAPTER 3):
- Why is problem
definition so important in research process?
- What is the difference
between manager's problem, research problem, and research question?
- What is
meant by Manager's Dilemma?
- Why is it
important to distinguish between Concepts, Constructs,
and Operational Definitions?
- How are
hypotheses developed?
MARKETING RESEARCH PROCESS
(CHAPTER 4)
- What
are the steps in marketing research process?
- What
are the categories of research?
- What
are the different methodologies for gathering data?
- What
is the purpose of Exploration research?
- Why
is sampling important in research process?
USING SECONDARY
DATA (CHAPTER 5):
- What
are the differences between Secondary and Primary data?
- How can
secondary data help marketing executives?
- What are
advantages and disadvantages of secondary data?
- What are
the sources of secondary data?
- When should
we use or not use secondary data?
- What are
the steps in searching and evaluating External Secondary Data?
- What are
keys to success in searching On-Line Databases?
- What types
of data can we store in Internal Databases?
- What are
some On-Line and Standard Marketing Information Services and what information
do they provide?
Research
Request & Proposal (CHAPTER 6):
- What are the
elements of a Request For Proposals (RFP)?
- What
are the purpose and characteristics of Research Proposals?
- What are the
components of a Research Proposal?
- How
can we choose and evaluate research suppliers and proposals?