BUAD 433 — Marketing Research

Professor Ali Nazemi

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Welcome to Business Administration 433 course website.  This course is the capstone course for students with Marketing Concentration.  This is a project oriented course that covers the Marketing Research process from inception (problem definition) to completion ( comprehensive research report).

The best way to prepare for this course is to read the chapters ahead of time, apply factual information by work on mini-cases, and brush up on your statistics and marketing background.  Organization can also be extremely helpful.

The key to success in this course is to attend every class session, hand-in field reports and case studies on time, take good notes, ask questions, and seek help when needed.  This course requires students to work in teams and participate in group discussions.  Tests can be lengthy and comprehensive so you should prepare yourself well.  Following is a list of few files and documents that you need to have for this course.

Good luck and have a wonderful semester!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ali Nazemi

226 West Hall

Roanoke College

Salem, VA 24153

Email: Nazemi@roanoke.edu

Office (540) 375-2217

Fax    (540) 375-2577