BUAD 433 — Marketing Research

Professor Ali Nazemi

Due Dates
Fall 2008 Announcements & Due Dates

Dec 3, 2008

· Read Chapter 21 - Measure of Association— Correlation & Regression

· Final Individual and Team Projects are due.

 

Dec 5, 2008

· Read Chapter 23 - Preparing Research Report

· Review for Final

 

Dec 9, 2008

Tuesday -   8:30-11:30 AM : Final Exam - Chapters 17-21, 23 (Review Questions)

 

 

 

 

 

 

 

Old Announcements

 

 

 

 

 

 

 

 

 

 

 

 

Aug 27, 2008

· Read Chapter 1

· Take a look at Data Files on your Text DVD-ROM or download from web site.

Aug 29, 2008

· Prepare to Discuss Case: Hero Builders.com

 

Sep 1, 2008

· Start Reading Chapter 2

 

Sep 3, 2008

· Field Work - Generating Product Ideas.

 

Sep 5, 2008

· Field Work - Introduction to Data Collection & Analysis.

· Hobbits Data (Excel)

· Hobbits Data (SPSS)

· Read Chapter 3

 

Sep 8, 2008

· Prepare to Discuss Case: AgriComp and accompanying Data File

· Start reading Chapter 4

 

Sep 10, 2008

· Start reading Chapter 4

· Field Work - Interviewing Clients.  Research Proposals & Reports.

 

Sep 12, 2008

· Field Work - Interviewing Clients.  Research Proposals & Reports.

 

Sep 15, 2008

 

· Read Chapter 5—Secondary Data Research

 

Sep 17, 2008

· Field Work - Secondary Data Research (Requirements) - Report Due on Wednesday (9/24).

· Fact Finder

· Occupation & Sex Stat

 

Sep 19, 2008

· Chapter 6 - Research Proposals and RFPs

· Field Work - Research Proposal (Defining Problems, Setting Objectives, and Research Design, Schedule, Budget, Etc...) Detailed Guidelines

 

Sep 22, 2008

· Test 1 : Chapters 1-5 & part of 6 (Study Questions)

 

Sep 24, 2008

· Read Chapter 7—Ethical Issues

· Assignment Case:

 

 

Sep 26, 2008

· Read  - Chapter 8 Research Design

 

Sep 29, 2008

· Read  - Chapter 9 Qualitative Research

 

Oct 1 & 3, 2008

· Field Work - Content Analysis—(Observing TV Commercials) Due 10/8/08.

· PRIZM Clusters: Claritas PRIZM Cluster Narratives

 

Oct 6, 2008

· Read  - Chapter 9 Qualitative Research

Oct 8, 2008

· Chapter 10 - Observational Studies

· Field Work - Content Analysis—(Observing TV Commercials) is due.

· Assignment Case: State Farm: Dangerous Intersections

· Field Work - Qualitative Research (Participating in Focus Groups)

 

Oct 10, 2008

· Field Work - Observing Buying Behavior, Physical Trace and Demographics (Wal-mart)

· Read Chapter 23 - Preparing Research Proposals & Reports

 

Oct 20, 2008

· Read Chapter 11 - Primary Data Collection: Surveys & Interviews

 

Oct 22, 2008

· Test 2– Chapters 7-11 (Study Questions)

Oct 24, 2008

· Start Reading Chapter 12 - Experiments & Test Marketing

· Assignment Case –  McDonald’s Tests Catfish Sandwich

 

Oct 27, 2008

· Field Work - Term Project Phase II Requirements  - Objectives & Measurements (Group Selection)

· Read Chapter 13 -  Measurement Concept

Oct 29, 2008

· Read Chapter 14— Measurement Scales

· Assignment Case –  T-Shirt Designs

· Field Work - Conducting Experiments

Oct 31, 2008

· Field Work - Data Analysis (PC Lab)

· Assignment Case –  Retailers Unhappy with Displays from Manufacturers – Write up is due.

 

Nov 3, 2008

· Read Chapter 13 -  Measurement Concept

Nov 5, 2008

· Field Work - Term Project Phase II Requirements  - Objectives & Measurements (Group Selection)

· Read Chapter 14— Attitude Measurement

· Assignment Case –  T-Shirt Designs

 

Nov 7, 2006

· Read Chapter 15 - Questionnaire Design

· Field Work - Questionnaire Design Session

 

Nov 10, 2006

· Read Chapter 16 - Basic Sampling Concept

· Phase II Requirements for Individual & Team Project

 

Nov 12, 2008

· Test 3-Chapters 12-16 (Study Questions)

 

Nov 14, 2008

· Read Chapter 17—Sample Size Determination

· Field Work - Collecting Data (Administering Questionnaires, Interviews & Telephone Calls)

 

Nov 17, 2008

· Read Chapter 17—Sample Size Determination Practice

· Assignment Case: Mastering Teacher Leadership

· Copy of “Intramural & Recreational” Survey

 

Nov 19, 2008

· Read Chapter 18 - Data Collection & Preparation

 

Nov 21, 2008

· Read  Chapter 19 - Data Editing, Displaying & Analysis

· Field Work - Data Analysis with SPSS (PC-Lab) - Intramural Survey SPSS Data

 

Nov 24, 2008

· Read Chapter 20 - Testing Hypotheses

· Assignment Case: NCRCC: Teeing Up a New Strategic Direction

· Field Work - Data Interpretation Practice for Testing Hypotheses

 

Dec 1, 2008

· Read Chapter 21 - Measure of Association— Correlation & Regression

· Assignment Case: Mastering Teacher Leadership

· Data Analysis Requirements for Individual & Team Project