We created a set of branded stickers for our audience to use on Instagram. They are animated gifs with a transparent background served through our Giphy channel. Anyone can search for "Roanoke College" using the GIF option inside of Instagram stories to find them and use them.
For our radio station:
These have been so much fun for us as an institution to use to brand our stories and for our constituencies to use on their own Instagram stories. It has been great seeing our students, prospects and alumni use them and tag us. Collectively, they have over 2 million views.