ACBSP Assessment

Roanoke College's Business Administration program enjoys accreditation from the Accreditation Council for Business Schools and Programs (ACBSP) for our Bachelor's degree in Business Administration. This assures that you'll be learning the latest in business strategies and management. 

Mission / Purpose

The mission of the Roanoke College Business Administration Program is to prepare academically and professionally well rounded students capable of continual independent learning and development in an ever changing global economy. The program focuses on the technical, theoretical, and practical components of a liberal arts curriculum. Students will be given multiple opportunities to practice and improve their writing, oral presentation, ethical reasoning, and critical thinking skills in order to be better prepared for a competitive job market. All will be implemented through a strong core course program to establish the fundamentals, selected concentrations to provide focus in areas of interest, extensive experiential projects and programs to provide a connection to "real world" practice, and a broad set of global enrichment and international opportunities to prepare graduates for the global economy.

Click here for 2015 to 2016 assessment final results in pdf. 

Student Learning Outcomes (SLO)

SLO 1: Oral Communication: Students graduating with a B.B.A. degree will be able to give effective presentations.

a.    Oral Communications Rubric: At least 70% of students early in the program will be competent.
b.    Oral Communications Rubric: At least 80% of students in the capstone course will be competent.
c.     Capstone Project Panel Ratings of Oral Communication: At least 80% of our students will be competent.

SLO 2: Written Communication: Students graduating with a B.B.A. degree will be able to effectively present information in writing.

a.     Written Communications Rubric: At least 70% of students early in the program will be competent.
b.     Written Communications Rubric: At least 80% of students in the capstone course will be competent.
c.      Capstone Project Panel Ratings of Written Communication: At least 80% of our students will be competent.

SLO 3: Critical Thinking: Students graduating with a B.B.A. degree will be able to critically evaluate, analyze, and interpret information to solve problems and make business decisions.
a.     Capstone Project Panel Ratings of Critical Thinking: At least 80% of our students will be competent.

SLO 4: Ethical Reasoning: Students graduating with a B.B.A. degree will be able to understand and evaluate ethical issues and situations.
a.     Major Field Test (MFT) - Legal and Social Environment Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.

SLO 5: Global/External Forces: Students graduating with a B.B.A. degree will understand the global and external forces that impact business decisions.
a.     MFT - Economics Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.
b.     MFT - International Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.
c.     Capstone Project Panel Ratings - Entry Decision and Market Analysis: At least 80% of our students will be competent.
d.     Capstone Project Panel Ratings of Analytical Tools (SWOT, Value Chain, 5-Forces): At least 80% of our students will be competent.

SLO 6: Business Functional Areas: Students graduating with a B.B.A. degree will be able to understand business concepts related to marketing, management, accounting, finance, production operations management, and information technology.
a.     Embedded Final Exam Questions: At least 70% of our students will be competent.
b.     MFT - Overall Score: The average score on this section of the MFT will be within the error bar of the national average.
c.     Capstone Project Panel Ratings of the Functional Areas: At least 80% of our students will be competent.

Other Outcomes (O/O)

O/O7: Student Satisfaction
a.     Senior Survey: The majority of graduates will be satisfied with our program and its offerings.
b.     Alumni Survey: The majority of graduates will be satisfied with our program and its offerings.

Summary Analysis

June 2016

The Business Administration and Economics Department remains strong and healthy. The addition of two new tenure track faculty has provided an opportunity for the department to offer new courses and to enhance many of the existing courses and concentrations. This, in turn, has helped strengthen many of our concentrations and improve our curriculum. We strive to continually assess and improve our programs in order to provide the best education for our students while remaining true to the core values that have made our programs exceptional. As we have done in the past, we continue to evaluated our offerings and compare them to our peer and peer+1 schools' programs to see how we can maintain our differential advantage and stay competitive. Indeed, the number of business and economics majors continues to grow as does our positive image and reputation. Last May, we graduated a total of 102 majors of which 96 were business majors. As of June 1, 2016, we had approximately 250 declared business or economics majors. Our seniors scored the highest ever average on the Major Field Test. Students' average score of 160/200 placed us in the top 25% of 445 4-year higher education institutions that participated. In fact, while our threshold for passing was 130 for each student none scored below 141 points.
As it has always been the case, what gives us the advantage and make us distinctive is our quality business and economics curriculum paired with our strong general education curriculum. This combined with an excellent group of caring, dedicated and highly qualified faculty make our programs highly appealing. As we move forward, our strategy is to capitalize on our strengths and take advantage of opportunities to attract high quality students to our programs.
In the past 3 years, the department placed its emphasis on Student Learning, Curriculum & Faculty Development and Innovation in Teaching. This has helped us improve our program offerings while supporting department faculty's teaching and professional development. As we move forward, we will strive to continuously improve the department while remaining responsive to the changes in the environment.