Student and professor working together at a computerAbout the Program

Marketing is a major field in the area of business which involves the study of consumer needs and desires for products and services; their willingness and ability to pay for these needs and desires; and the geographical vicinity in which these consumers reside. In addition, it is the study of the various strategies used to attract and motivate people to buy or subscribe to a product or service and the various methods for distribution.


A concentration in marketing is achieved by completion of the following program with a cumulative grade point average of at least 2.0:

BUAD 233 Marketing Management (BUAD 110 & ECON 121 or 122)
BUAD 343 Buyer Behavior (BUAD 233)
BUAD 433 Marketing Research (BUAD 218, 233, & INQ 240)
BUAD 493 Marketing Capstone (BUAD 343 & 433)

Plus two courses selected from: 

BUAD 333 Global Marketing (BUAD 233)
BUAD 338 e-Business (BUAD 218)
BUAD 353 Sales and Sales Management (BUAD 233)
BUAD 363 Promotion Management (BUAD 233 or permission)
BUAD 406 Independent Study and Research (permission)
BUAD 416 Internship (permission)
Pre-approved IL course

Admission to the concentration requires an overall grade point average of 2.0 and a 2.0 grade point average in all courses that are prerequisites to concentration courses.

Compilation of Credit Form for Concentrations