Your Future in Marketing Starts Here
The Marketing concentration at Roanoke College provides students with the knowledge and understanding of marketing in the field of business. Students will learn how to think critically and creatively and will develop the skills such as qualitative and quantitative research methods, as well as knowledge of advertising, communications, consumer behavior, public relations and marketing strategy.
Why Study Marketing?
The Marketing concentration
- prepares students for a creative career in marketing and advertising,
- gives students analytical tools necessary to succeed,
- provides background and insight into psychology principles,
- and is a great field of study for both creative and science minded people
Potential Careers in Marketing
Hands on Experience
Students had the opportunity to study the French approach to advertising during a May term in Paris, France.