The PCR Group is committed to advancing qualitative inquiry through analysis, training, and consultation—qualitative work your way. We ensure that researchers not only understand how to integrate qualitative data into their projects, but also have the resources to do so effectively. Our team provides expert consultation on every stage of qualitative research, from developing interview and focus group questions to conducting rigorous data analysis.
In addition to supporting external projects, we conduct original research and actively involve undergraduates in meaningful, hands-on work across diverse topics. Through collaborative research and training, we prepare the next generation of scholars while delivering high-quality, people-centered insights. Our student-led projects demonstrate the breadth and quality of our approach.
If you would like to find out more about how you can incorporate qualitative data into your work, contact Kimberly Garza at garza@roanoke.edu.