Consumer sentiment plunges amidst COVID concerns in the latest look at the opinions of Virginians by Roanoke College's Institute for Policy and Opinion Research.

Economic fallout from COVID-19 continues to weigh on consumers, but Virginians are actually more optimistic than the rest of the country about the future.

Politics, COVID-19 frustrations and uncertainty are dragging consumer sentiment down as we move into 2021.

COVID-19 related uncertainty is proving to be a universal drain on consumer sentiment in Va.

Virginians report their holiday spending likely lower this season and they will increase their use of cash rather than credit. 

The Virginia Index of Consumer Sentiment climbed almost 8 points over the last quarter, making up half of the COVID-19 losses from the second quarter.

Virginians are concerned about the medical and economic impact of COVID-19. However, most Virginians see “normal” as months or longer away. 

The Va. Index of Consumer Sentiment plummeted almost 16 points over last quarter. However, Virginians exude confidence about the future of the economy and pulling out of the recession quickly. 

The Va. Index of Consumer Sentiment rocketed up almost four points in February 2020 coming in only a point and a half away from the historic peak, despite a volatile stock market and coronavirus fears.

Consumers are confident heading into the 2019 holiday spending season.