Virginia Consumer Sentiment Polls

Virginia consumer sentiment rose in early 2026, led by stronger expectations, according to the latest survey from Roanoke College's Institute for Policy and Opinion Research.

In a new poll, consumer sentiment holds steady in Virginia and remains well above the national number.

Average planned holiday spending among Virginians is down about 5% as elevated prices, a softening labor market, and ongoing tariff pressures weigh on budgets.  

The third-quarter report found Virginians are beginning to feel slightly more confident about their finances, though concerns about inflation from tariffs linger.

The second-quarter report found tariffs remained a concern as consumers expressed unease about the economy.

The first report of the new year found that consumer sentiment had fallen, while inflation concerns had risen.

Consumer sentiment ends the year with an upswing. IPOR's quarterly report shows large shifts in sentiment by political party after the election.  

Planned holiday spending is up from a year ago. Improved financial situations are behind the uptick. 
 

Consumer sentiment moves up over the summer and inflation continues to subside. 

Consumer sentiment stalls in the second quarter of 2024. 

Consumer sentiment jumps into 2024 with a strong start. Consumers, both in Virginia and the nation, seem assured of the underlying strength of the economy and that inflation will continue to moderate.  

IPOR is out with the quarterly look at how Virginians feel about the economy. Consumer sentiment has stalled despite inflation moderation and labor market stability.