Institute for Policy and Opinion Research

The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment in Virginia. Polls are conducted quarterly in February, May, August and November.

Recent Polls

Virginia Consumer Sentiment and Inflation Expectations Report for Feb. 2026

Virginia consumer sentiment rose in early 2026, led by stronger expectations, according to the latest survey from Roanoke College's Institute for Policy and Opinion Research.
Virginians support tougher gun laws but doubt the impact

A majority also prefers the commonwealth’s current method of redistricting, according to a new Roanoke College Poll.
Trust rebounds despite soft consumer sentiment

Trust in Virginia rebounded in 2025, returning close to its longtime baseline after years of pandemic-driven volatility.
Virginia Consumer Sentiment and Inflation Expectations Report for Nov. 2025

In a new poll, consumer sentiment holds steady in Virginia and remains well above the national number.
RC Poll: Virginians want photo ID to vote but like mail voting

The commonwealth's political anxiety index is mostly unchanged.
2025 Holiday Spending Report

Average planned holiday spending among Virginians is down about 5% as elevated prices, a softening labor market, and ongoing tariff pressures weigh on budgets.