Marketing
Available as a major or minor
Marketing is a popular area of business for Roanoke graduates. It's a field that appreciates diversity of perspective, research and analytical abilities, creative thinking, and strong communications skills — all attributes of a liberal arts education at Roanoke College.
Curriculum & Courses
Sample Course Offerings
BUAD 233: Marketing Management
BUAD 343: Buyer Behavior
BUAD 433: Marketing Research
Learn By Doing
The Pitch
The Pitch provides aspiring entrepreneurs the chance to develop a business idea and plan and present it to a team of outside reviewers from the business community. The business concept deemed the best wins seed capital to help with start-up costs for the business. The Pitch, which is co-sponsored by the college's Center for Leadership and Entrepreneurial Innovation (CLEI) and the City of Salem, is a chance for students to test their business savvy, analytical thinking skills and powers of persuasion.
Marketing Internships
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Agency internship
Laurel Morrison interned in the Creative Merchandising Department of the Robertson Marketing Group. "My favorite part of my internship was the encouragement I received to blend 'out of the box' creativity with the professional side of business," she said.
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Government internship
Kelsey Charest spent a summer interning for the City of Peabody, Mass. where she helped promote city-wide events and attractions. She wrote press releases for the Summer Concert Series, and developed Facebook and Twitter campaigns for the city's golf course and annual International Festival.
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Sports internship
Gabby Gery spent a summer interning at Virginia International Raceway. As the marketing intern, Gery had the opportunity to work firsthand with the raceway's social media. Gery dedicated much of her time to updating VIR's social media presence.
What Makes Roanoke Different?
Since 2014, The Princeton Review has named Roanoke College one of the best colleges for business and finance majors in the United States.
Student Experiences
"I really enjoy our group projects because they’re usually based on real-world ideas. We create actual marketing plans and pitch products. In one class, we got to test our plan with AI. Seeing it work showed we were building real, usable skills."
Ify Obalum '27, marketing major
To Paris to study promotions
Roanoke students explore the French approach to sales and marketing by studying magazine, billboard and Metro advertising in Paris.
Careers & Outcomes
Karim Rashad '08 Senior Video Producer and Editor
While a student at Roanoke, Karim Rashad '08 (on right) worked as a designer in Roanoke's Office of Public Relations, then did a three-month internship at MTV Networks. His work experiences during college helped him get a job as a graphic designer after graduation, working at Fusion Marketing. After Fusion, he did a stint as art director at Two Feet Productions, working on sneaker design and catalog production. He's currently a senior producer and editor at Overtime sports agency.
Faculty
News
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Roanoke College faculty are accomplishing exciting things! Catch up on some of the latest news.
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Catch up on the latest news from our exceptional faculty members.
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Damien Fellows ’26, an international relations student, spent eight weeks in South Korea, where he balanced intensive learning classes with cultural activities.
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This interactive workshop, the first of a two-part event, is intended to train researchers to better communicate their work with people outside of their field. Folks from all programs are encouraged to attend!
- Date:
- March 27, 2026
- Time:
- 4 - 6 p.m.
- Location:
Antrim Chapel
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Engaged in research? Consider competing in this year's Nutshell Games Competition for a chance to win an Amazon e-gift card.
- Date:
- April 21, 2026
- Time:
- 6 - 7:30 p.m.
- Location:
Antrim Chapel
