Marketing
Available as a concentration
Marketing is a popular area of business for Roanoke graduates. It's a field that appreciates diversity of perspective, research and analytical abilities, creative thinking, and strong communications skills — all attributes of a liberal arts education at Roanoke College.

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Marketing is a popular area of business for Roanoke graduates.
It's a field that appreciates diversity of perspective, research and analytical abilities, creative thinking, and strong communications skills—all attributes of a liberal arts education at Roanoke College. Marketing is a field that requires relational skills and a competitive outlook. Skills such as creativity and relationship-building skills are essential to building a career in marketing. Examples of the most common careers that become available with a concentration in marketing include marketing research analysts, advertising executives, public relations agents and purchasing agents.
We offer a concentration in marketing.