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Marketing

Available as a major or minor

Marketing is a popular area of business for Roanoke graduates. It's a field that appreciates diversity of perspective, research and analytical abilities, creative thinking, and strong communications skills — all attributes of a liberal arts education at Roanoke College.

Curriculum & Courses

Sample Course Offerings

BUAD 233: Marketing Management 
BUAD 343: Buyer Behavior
BUAD 433: Marketing Research 

Marketing student laughing

Learn By Doing

The Pitch

The Pitch provides aspiring entrepreneurs the chance to develop a business idea and plan and present it to a team of outside reviewers from the business community. The business concept deemed the best wins seed capital to help with start-up costs for the business. The Pitch, which is co-sponsored by the college's Center for Leadership and Entrepreneurial Innovation (CLEI) and the City of Salem, is a chance for students to test their business savvy, analytical thinking skills and powers of persuasion.

Marketing Internships

  • Agency internship

    Laurel Morrison headshot

    Laurel Morrison interned in the Creative Merchandising Department of the Robertson Marketing Group. "My favorite part of my internship was the encouragement I received to blend 'out of the box' creativity with the professional side of business," she said. 

  • Government internship

    Kelsey Charest headshot

    Kelsey Charest spent a summer interning for the City of Peabody, Mass. where she helped promote city-wide events and attractions. She wrote press releases for the Summer Concert Series, and developed Facebook and Twitter campaigns for the city's golf course and annual International Festival.

  • Sports internship

    Gabby Gery in a racing helmet

    Gabby Gery spent a summer interning at Virginia International Raceway. As the marketing intern, Gery had the opportunity to work firsthand with the raceway's social media. Gery dedicated much of her time to updating VIR's social media presence. 

What Makes Roanoke Different?

Since 2014, The Princeton Review has named Roanoke College one of the best colleges for business and finance majors in the United States.

Student Experiences

"I really enjoy our group projects because they’re usually based on real-world ideas. We create actual marketing plans and pitch products. In one class, we got to test our plan with AI. Seeing it work showed we were building real, usable skills."

Ify Obalum '27, marketing major

To Paris to study promotions

Roanoke students explore the French approach to sales and marketing by studying magazine, billboard and Metro advertising in Paris.

Students in front of the Eiffel Tower with a Roanoke College banner
Students in just of a large building in France
Students posing in front of a sculpture with a roanoke college banner
Students in Disneyland Paris with a roanoke college banner

Careers & Outcomes

Karim Rashad '08 Senior Video Producer and Editor

Karim Rashad shows another person footage on a camera

While a student at Roanoke, Karim Rashad '08 (on right) worked as a designer in Roanoke's Office of Public Relations, then did a three-month internship at MTV Networks. His work experiences during college helped him get a job as a graphic designer after graduation, working at Fusion Marketing. After Fusion, he did a stint as art director at Two Feet Productions, working on sneaker design and catalog production. He's currently a senior producer and editor at Overtime sports agency. 

Faculty

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News

  • Storytelling as Infrastructure: Media, Agriculture, and the Economics of Visibility

    Join us as Daniel James, founder and creative director of HERD Ventures, takes us behind the scenes of his work as a storyteller, photographer and documentarian for the Roanoke Foodshed Network. 

    Date:
    March 18, 2026
    Time:
    7 - 8 p.m.
    Location:

    Colket Center, Pickle Lounge

    Storytelling as Infrastructure: Media, Agriculture, and the Economics of Visibilityevent image

  • Workshop: Communicating Your Research in a Nutshell

    This interactive workshop, the first of a two-part event, is intended to train researchers to better communicate their work with people outside of their field. Folks from all programs are encouraged to attend!

    Date:
    March 27, 2026
    Time:
    4 - 6 p.m.
    Location:

    Antrim Chapel

    Workshop: Communicating Your Research in a Nutshellevent image

Interested in studying marketing at Roanoke College?

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