Marketing
Available as a concentration
Marketing is a popular area of business for Roanoke graduates. It's a field that appreciates diversity of perspective, research and analytical abilities, creative thinking, and strong communications skills — all attributes of a liberal arts education at Roanoke College.
Curriculum & Courses
Sample Course Offerings
BUAD 233: Marketing Management
BUAD 343: Buyer Behavior
BUAD 338: e-Business
Student Experiences
To Paris to study promotions
Roanoke students explore the French approach to sales and marketing by studying magazine, billboard and Metro advertising in Paris.
What Makes Roanoke Different?
Since 2014, The Princeton Review has named Roanoke College one of the best colleges for business and finance majors in the United States.
Learn by doing
Marketing internships tap students' creative talents
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Agency internship
Laurel Morrison interned in the Creative Merchandising Department of the Robertson Marketing Group. "My favorite part of my internship was the encouragement I received to blend 'out of the box' creativity with the professional side of business," she said.
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Government internship
Kelsey Charest spent a summer interning for the City of Peabody, Mass. where she helped promote city-wide events and attractions. She wrote press releases for the Summer Concert Series, and developed Facebook and Twitter campaigns for the city's golf course and annual International Festival.
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Sports internship
Gabby Gery spent a summer interning at Virginia International Raceway. As the marketing intern, Gery had the opportunity to work firsthand with the raceway's social media. Gery dedicated much of her time to updating VIR's social media presence.
Careers & Outcomes
Karim Rashad '08 Senior Video Producer and Editor
While a student at Roanoke, Karim Rashad '08 (on right) worked as a designer in Roanoke's Office of Public Relations, then did a three-month internship at MTV Networks. His work experiences during college helped him get a job as a graphic designer after graduation, working at Fusion Marketing. After Fusion, he did a stint as art director at Two Feet Productions, working on sneaker design and catalog production. He's currently a senior producer and editor at Overtime sports agency.
News
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In a new book co-edited by Alice Kassens, the John S. Shannon Professor of Economics at Roanoke College, esteemed economists apply the principles of classical liberalism to modern policy issues.
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Join us in a behind-the-scenes look at some of Roanoke College's in-depth May Term courses.
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The launch of the MBA is a major milestone that builds on Roanoke’s strong undergraduate programs in business and finance.
Marketing is a popular area of business for Roanoke graduates.
It's a field that appreciates diversity of perspective, research and analytical abilities, creative thinking, and strong communications skills—all attributes of a liberal arts education at Roanoke College. Marketing is a field that requires relational skills and a competitive outlook. Skills such as creativity and relationship-building skills are essential to building a career in marketing. Examples of the most common careers that become available with a concentration in marketing include marketing research analysts, advertising executives, public relations agents and purchasing agents.
We offer a concentration in marketing.