Sport Management

Sport Management majors are prepared to be leaders in a variety of roles in the business of sports.

You’ll learn the administrative aspects of sports — managing facilities, personnel, budgets, promotions and more. Every event or facility needs a strong network of people working behind the scenes, whether it’s a World Series game, a local rec sports league, a new playground facility or an outdoor community event.

You’ll get experience right away, on and off campus. The Cregger Center and Kerr Stadium, where many of the Maroons sports teams play, are Division I-level facilities and we host numerous national championships on campus. Our professors have made connections all around the region, including the Salem Red Sox just down the street, the Roanoke County Parks and Recreation Department, the Roanoke Rail Yard Dawgs professional hockey team, City of Salem Tourism and more.

Our experienced faculty will support students in exploring which area of sport management — sales, marketing, coaching, facilities management and more — you’re interested in pursuing, and they can help you get connected with opportunities around the country.

We offer a major in sport management.

Our grads work at great organizations.

Logos of: Major League Baseball, Major League lacrosse, and NASCAR


Check this out

Roanoke grad is living the World Series dream with Nationals role

Mike Pugh ’18 handles inside ticket sales for the Washington Nationals.

Forrest Channels Love of Soccer Into a Career

Andrew Forrest ‘06 is the general manager for El Paso’s professional soccer team where he will oversee all business operations for the team.

Passion for Sports, Work Ethic Leads to Job in NBA

Economics major Jimmy Bradshaw ‘13 has taken a job with the Washington Wizards as a video coordinator and playing development assistant.

Sample Course Offerings:

  • HHP 313: Sport MarketingStudent in front of the entrance to Lewis Gale Field
  • HHP 412: Advanced Principles & Practice of Sport Management
  • HHP 315: Behavioral Perspectives in Sports

    View all courses 

Because of Roanoke's history of hosting more than 50 NCAA championships, sport management majors can participate in the coordination of a fully functioning, national sporting event.

Cutting Edge Facilities

In addition to the top-notch facilities at Roanoke College, Salem and the Roanoke area boast world-class sports and event venues.

Photo of Megan Hewett by a ball park

Alumna scores with Cincinnati Reds job

Megan Hewett's desk overlooks first base of Great American Ball Park, home of Major League Baseball's Cincinnati Reds. It's a prime view for Hewett '12, who majored in sport management at Roanoke,  and now is Fantasy Camp coordinator and alumni coordinator for the Cincinnati Reds Hall of Fame and Museum. She organizes the Reds Fantasy Camp, held each year in Arizona, and coordinates activities for alumni Reds players. 

Roanoke sparked Hewett's interest in sports world work. She often finds herself quoting her mentor, Roanoke health and human performance professor, Dr. John Creasy.  "After sitting in on just one of Dr. Creasy's classes, I felt the passion he had for sports and his students," she said.

Students study ancient Olympic games in Greece

Strong mentoring leads alumnus to career in athletics

Photo of Adrian Dowell

Adrian Dowell’s resume reflects his strong passion for the business of intercollegiate athletics, one that evolved during his years at Roanoke. The former men’s basketball team captain has worked at the NCAA National Office, at West Virginia University and currently, at Creighton University, where he serves as assistant athletic director and senior director for development. Along the way, he earned both an M.S. in sport management and an M.B.A.

Dowell ‘08 says his passion for intercollegiate athletics developed on- and off-court, with the help of athletic and academic role models that include Director of Athletics Scott Allison and Dr. John Creasy, health and human performance professor. As a result, “upon graduation, I was prepared to enter this industry,” Dowell says.