Sport Management majors are prepared to be leaders in a variety of roles in the business of sports. Every event or facility needs a strong network of people working behind the scenes, whether it’s a World Series game, a local rec sports league, a new playground facility or an outdoor community event.
In our program, you’ll learn the administrative aspects of sports — managing facilities, personnel, budgets, promotions and more — and you'll gain experience both on- and off-campus.
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Our experienced faculty supports students in exploring all facets of sport management — sales, marketing, coaching, facilities management and more — and they can help you get connected with opportunities around the country.
As students, you’ll get experience right away, both on- and off-campus. The Cregger Center and Kerr Stadium, where many of our Maroon sports teams play, are Division I-level facilities and we host numerous national championships on campus. Our professors have made connections all around the region, including with the Salem Red Sox just down the street, the Roanoke County Parks and Recreation Department, the Roanoke Rail Yard Dawgs pro hockey team, the City of Salem's tourism office and more.
We offer a major in sport management.