Institute for Policy and Opinion Research

The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many of these polls focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment and real estate outlook in Virginia. Those polls are conducted quarterly in November, February, May and August.

IPOR's polls are underwritten by Roanoke College as a public service, providing Virginians and state leaders with information regarding the opinions of its citizens on various issues. IPOR is non-partisan and non-ideological. IPOR works with governmental agencies and private businesses when it does not conflict with mission of Roanoke College or the independence of IPOR.

The Institute operates a 20-station, state-of-the-art, Computer-Assisted-Telephone-Interview (CATI) call center on the Roanoke College campus. In addition to telephone polls, IPOR conducts mail, internet, and personal interview surveys. The Institute also completes program evaluations using appropriate methods for each project undertaken. IPOR sometimes works with non-profit agencies on a reduced-cost basis.


Recent news from IPOR

RC Poll: Current Real Estate Markets Strong as Inventories Remain Low

The Virginia Real Estate Indexes are mixed. The index for current real estate conditions rebounded from a six-month drop and finished close to its historical record from May 2017, while the index for the future real estate conditions remained strong, but fell from last quarter.

Read More

RC Poll: Real Estate Markets Continue Retreat, Inventories Continue to Fall

The Virginia Real Estate Indexes continued a six-month retreat from their record high of the second quarter, but remain well above the historical average. Home prices are higher than their historical average in all major metro areas across the Commonwealth.

Read More

RC Poll: Consumer Sentiment reverses year long slide

Sentiment concerning current conditions and expectations of improved household finances suggest a strong holiday season for retailers and other industries in the final quarter of 2017.

Read More

RC Poll: Northam and Gillespie deadlocked; Lieutenant Governor and Attorney General races also tied

With just days remaining in the campaign, Democrat gubernatorial candidate Ralph Northam and Republican Ed Gillespie are tied (47%-47%), while Libertarian Cliff Hyra garners three percent of likely Virginia voters.

Read More

Roanoke College Poll - Northam leads Gillespie in tight race, voters split on issues

Democratic gubernatorial candidate Ralph Northam leads Republican Ed Gillespie by six percentage points, while Libertarian Cliff Hyra garners two percent of likely voters, and only four percent remain undecided.

Read More

RC Poll: Gillespie closes the gap on Northam in Va Governor's race

In the latest Roanoke College Poll of registered Virginia voters, Republican Ed Gillespie closes the gap on Democrat Ralph Northam. The Poll also shows Virginians favor tax cuts, free community college, and keeping Confederate monuments.

Read More


You may contact the Institute at or by calling Dr. Harry Wilson, Director of the Institute for Policy and Opinion Research, at (540) 375-2415.