Institute for Policy and Opinion Research

The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many of these polls focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment and real estate outlook in Virginia. Those polls are conducted quarterly in November, February, May and August.

IPOR's polls are underwritten by Roanoke College as a public service, providing Virginians and state leaders with information regarding the opinions of its citizens on various issues. IPOR is non-partisan and non-ideological. IPOR works with governmental agencies and private businesses when it does not conflict with mission of Roanoke College or the independence of IPOR.

The Institute operates a 20-station, state-of-the-art, Computer-Assisted-Telephone-Interview (CATI) call center on the Roanoke College campus. In addition to telephone polls, IPOR conducts mail, internet, and personal interview surveys. The Institute also completes program evaluations using appropriate methods for each project undertaken. IPOR sometimes works with non-profit agencies on a reduced-cost basis.


Recent news from IPOR

Review of Roanoke College Poll results related to gun control

As the special session of the Virginia Assembly convenes to address several issues related to gun violence, the Roanoke College Poll looks back on polling on issues related to firearm regulation from the past few years. 

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Roanoke College Poll - Virginia Real Estate

The Va. Real Estate Indexes tell a polar tale. Overall sentiment increased but vast differences between buyers and sellers exist. Amazon's arrival is a significant factor in northern Va. 

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Roanoke College Poll: Consumer Sentiment in Va. falls

The latest Roanoke College Poll shows the Virginia Index of Consumer Sentiment fell by over four points to its lowest level since Aug. 2018. 

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Roanoke College Poll: Real Estate Market Sentiment Holds Steady, Inventories Continue to Frustrate

The Virginia Real Estate Indexes held fast to the dips in the last quarter of 2018. Buyers appear frustrated by prices which are currently driven by falling inventories which are down 15 percent over the past year.

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Roanoke College Poll: Sentiment is strong with Virginians, although impacted by political unrest

The Va. Index of Consumer Sentiment increased by almost two points, largely due to gains in consumer expectations for the coming year. The party gap grew amidst political turmoil.

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RC Poll: Virginians think Northam, Fairfax and Herring should stay

The latest poll of Virginians looks at leadership issues, sexual misconduct, immigration, socialism and gun control.

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You may contact the Institute at or by calling Dr. Harry Wilson, Director of the Institute for Policy and Opinion Research, at (540) 375-2415.