Institute for Policy and Opinion Research

The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many of these polls focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment and real estate outlook in Virginia. Those polls are conducted quarterly in November, February, May and August.

IPOR's polls are underwritten by Roanoke College as a public service, providing Virginians and state leaders with information regarding the opinions of its citizens on various issues. IPOR is non-partisan and non-ideological. IPOR works with governmental agencies and private businesses when it does not conflict with mission of Roanoke College or the independence of IPOR.

The Institute operates a 20-station, state-of-the-art, Computer-Assisted-Telephone-Interview (CATI) call center on the Roanoke College campus. In addition to telephone polls, IPOR conducts mail, internet, and personal interview surveys. The Institute also completes program evaluations using appropriate methods for each project undertaken. IPOR sometimes works with non-profit agencies on a reduced-cost basis.


Recent news from IPOR

Roanoke College Poll on COVID-19

COVID-19 concerns are steady while partisan differences persist. Virginians are less pleased with government response.

Roanoke College Poll: Virginia Consumer Sentiment Rebounds

The Virginia Index of Consumer Sentiment climbed almost 8 points over the last quarter, making up half of the COVID-19 losses from the second quarter.

Roanoke College Poll: Virginia political opinions in August 2020

Biden holds lead over Trump in Virginia. Warner leads Gade. Virginians also weigh in on race issues. 

The Reconnect Research/Roanoke College Poll on race and police

A nationwide poll by Reconnect Research and Roanoke College shows views of the nation toward local police, race relations and recent protests across the country.  

Roanoke College Poll: COVID-19

Virginians are concerned about the medical and economic impact of COVID-19. However, most Virginians see “normal” as months or longer away. 

Roanoke College Poll: May 2020 Va Consumer Sentiment and Inflation Expectations Report

The Va. Index of Consumer Sentiment plummeted almost 16 points over last quarter. However, Virginians exude confidence about the future of the economy and pulling out of the recession quickly. 


You may contact the Institute at or by calling Dr. Harry Wilson, Director of the Institute for Policy and Opinion Research, at (540) 375-2415.