Institute for Policy and Opinion Research

The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many of these polls focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment and real estate outlook in Virginia. Those polls are conducted quarterly in November, February, May and August.

IPOR's polls are underwritten by Roanoke College as a public service, providing Virginians and state leaders with information regarding the opinions of its citizens on various issues. IPOR is non-partisan and non-ideological. IPOR works with governmental agencies and private businesses when it does not conflict with mission of Roanoke College or the independence of IPOR.

The Institute operates a 20-station, state-of-the-art, Computer-Assisted-Telephone-Interview (CATI) call center on the Roanoke College campus. In addition to telephone polls, IPOR conducts mail, internet, and personal interview surveys. The Institute also completes program evaluations using appropriate methods for each project undertaken. IPOR sometimes works with non-profit agencies on a reduced-cost basis.


Recent news from IPOR

Consumer sentiment pushes past coronavirus fear to near-record value

The Va. Index of Consumer Sentiment rocketed up almost four points in February 2020 coming in only a point and a half away from the historic peak, despite a volatile stock market and coronavirus fears.

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Roanoke College Poll: Virginians prefer all Democrats to Trump but many Dems underwater on favorability

As Super Tuesday approaches, Roanoke College Poll looks at possible November election matchups. At this time, each of the Democratic candidates leads President Donald Trump in Virginia.

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Virginia Real Estate Report: Consumer Sentiment and Economy Fuels Real Estate Markets

The Virginia Real Estate Indexes remain strong in the final quarter of 2019 buoyed by low mortgage rates and robust labor markets and consumer sentiment.  

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Roanoke College Poll: Virginians support much of Democratic agenda in General Assembly

As Democrats prepare to take control of both houses of the General Assembly in January along with the three major statewide offices they currently hold, The Roanoke College Poll has found support for several of their agenda items.

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Va Consumer Sentiment and Inflation Expectations Holiday Report

Consumers are confident heading into the 2019 holiday spending season.

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Virginia Real Estate Report: Amazon Arrival Influences Local Markets

Virginian sentiment about real estate markets backed away from the second quarter numbers, yet current conditions are trending upwards.

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You may contact the Institute at or by calling Dr. Harry Wilson, Director of the Institute for Policy and Opinion Research, at (540) 375-2415.