Institute for Policy and Opinion Research

The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many of these polls focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment and real estate outlook in Virginia. Those polls are conducted quarterly in November, February, May and August.

IPOR's polls are underwritten by Roanoke College as a public service, providing Virginians and state leaders with information regarding the opinions of its citizens on various issues. IPOR is non-partisan and non-ideological. IPOR works with governmental agencies and private businesses when it does not conflict with mission of Roanoke College or the independence of IPOR.

The Institute operates a 20-station, state-of-the-art, Computer-Assisted-Telephone-Interview (CATI) call center on the Roanoke College campus. In addition to telephone polls, IPOR conducts mail, internet, and personal interview surveys. The Institute also completes program evaluations using appropriate methods for each project undertaken. IPOR sometimes works with non-profit agencies on a reduced-cost basis.


Recent news from IPOR

RC Poll: Real Estate market sentiment drops but remains strong

Virginia Real Estate Indexes fell sharply over the fourth quarter, but remain strong. The index for current real estate conditions dropped almost 15 points from the record high last quarter but remain in strong territory particularly for the slow winter months.

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RC Poll: Consumer Sentiment post-election

The latest Roanoke College Poll looks at consumer sentiment. Virginians are feeling prosperous and the political divide has shrunk now that the mid-term elections are over. 

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RC Poll: Virginians prepared to spend cash this holiday season

Most Virginians plan to spend more than they did a year ago this holiday season, largely paying in cash. Overall, 40% plan to hit the stores the day after Thanksgiving. 

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RC Poll: Real Estate Markets Strong as Inventories Remain Low

The Virginia Real Estate Indexes indicate a robust real estate market in the Commonwealth. The index for current real estate conditions increased significantly to the highest value on record.

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RC Poll: Consumer Sentiment -- Virginians feeling prosperous, political divide at highest level

The Virginia Index of Consumer Sentiment fell modestly by two points over the third quarter but remains above the historical average. The dip is largely due to consumer expectations for the coming year. Consumers report improved incomes from a year ago. The party gap increased, reaching the highest value since the 2016 Presidential election.

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RC Poll: Kaine maintains strong lead over Stewart

Democrat incumbent Senator Tim Kaine holds a 17-point lead over Republican challenger Corey Stewart in the Virginia race for U.S. Senate. Libertarian Matt Waters has four percent of likely voters. Respondents also weigh in on President Trump's job performance, as well as his language and actions. 

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You may contact the Institute at or by calling Dr. Harry Wilson, Director of the Institute for Policy and Opinion Research, at (540) 375-2415.