Institute for Policy and Opinion Research

The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many of these polls focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment and real estate outlook in Virginia. Those polls are conducted quarterly in November, February, May and August.

IPOR's polls are underwritten by Roanoke College as a public service, providing Virginians and state leaders with information regarding the opinions of its citizens on various issues. IPOR is non-partisan and non-ideological. IPOR works with governmental agencies and private businesses when it does not conflict with mission of Roanoke College or the independence of IPOR.

The Institute operates a 20-station, state-of-the-art, Computer-Assisted-Telephone-Interview (CATI) call center on the Roanoke College campus. In addition to telephone polls, IPOR conducts mail, internet, and personal interview surveys. The Institute also completes program evaluations using appropriate methods for each project undertaken. IPOR sometimes works with non-profit agencies on a reduced-cost basis.


Recent news from IPOR

Virginia Real Estate Report: Amazon Arrival Influences Local Markets

Virginian sentiment about real estate markets backed away from the second quarter numbers, yet current conditions are trending upwards.

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Virginia Consumer Sentiment and Inflation Expectations Report - August 2019

Sentiment continues fall despite household spending, driven by expectations for the coming year. Consumers continue to spend reflecting the strength in current conditions and report plans to purchase expensive  items before anticipated price increases from tariffs.

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Roanoke College Poll: Democrats lead in General Assembly race

Democrats lead in a generic General Assembly ballot. President Trump's approval rating is down in Virginia. Approval for Gov. Northam is up slightly. 

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Review of Roanoke College Poll results related to gun control

As the special session of the Virginia Assembly convenes to address several issues related to gun violence, the Roanoke College Poll looks back on polling on issues related to firearm regulation from the past few years. 

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Roanoke College Poll - Virginia Real Estate

The Va. Real Estate Indexes tell a polar tale. Overall sentiment increased but vast differences between buyers and sellers exist. Amazon's arrival is a significant factor in northern Va. 

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Roanoke College Poll: Consumer Sentiment in Va. falls

The latest Roanoke College Poll shows the Virginia Index of Consumer Sentiment fell by over four points to its lowest level since Aug. 2018. 

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You may contact the Institute at or by calling Dr. Harry Wilson, Director of the Institute for Policy and Opinion Research, at (540) 375-2415.